Hi, I'm Oliver. One person, every pixel.

You brief me. I build it.

Direct line to the maker. Quoted upfront. Built in weeks. Hand-coded web design from London, built to earn its keep. No project managers, no design-by-committee, no surprise invoices.

Studio
Good Measure · London
This year
5 engagements · 4 industries
Status
Now booking · summer 2026

One brief. One person. One fixed price.

Here's what I've made earlier.

  1. 01 Video production · PR & comms · 2026

    Small Batch Video Production A production studio, finely cut

    A producer-led video studio where the work is the brand. A fast, hand-coded site built around one promise (one brief, one invoice, films in a week or two), with a reel that does the talking.

    Open case study
  2. 02 Tactical coaching · Firearms · Medical · 2026

    Long Reach Tactical A coaching brand for tactical professionals

    Two sister sites on one design system for a tactical-coaching and firearms practice run by former Royal Marines, keeping the sport shooter and the defence client in separate lanes, with a clinical home for LRT Medical.

    Open case study
  3. 03 Transport · Grab hire · Aggregates · 2026

    AFD Transport Getting your load from A to B since 1992

    A hand-coded, Lighthouse-fast site for a one-man Sussex grab hire business, built to capture the long tail of local search and turn first-time visitors into a phone call.

    Open case study
  4. 04 Endurance coaching · Sport · 2026

    The Fitness Margin Crafting endurance for a coaching brand

    An editorial site for an endurance coach that sorts four very different athletes (runners, cyclists, military, expedition) into the right discipline and the right coaching tier before the first conversation.

    Open case study

See the full index

What I believe about websites

Fast, clear, useful. Everything else follows.

Four steps. No surprises.

One person, one process. The work's the same whether it's £750 or £30,000. Only the depth changes.

  1. 1

    We talk.

    A 30-minute call, or coffee if you're nearby. We work out what the site needs to earn its keep.

  2. 2

    You get a price.

    Fixed-fee, in writing, with a stated timeline. You decide whether to go ahead.

  3. 3

    I build it.

    Same hands on the brief and the keyboard. Short progress notes every Friday.

  4. 4

    You go live.

    A walk-through call, a clean handover, and thirty days of support after launch.

Open about price.

Every tier is a fixed-fee quote, written before work starts. You'll see it up front, because that's better for both of us.

See the full rate card

Got something to build?

A 30-minute call, no commitment. The form's four questions, that's it.

Start a project